Our Story

Francine & Joel

Over 30 Years of Apothecary Goodness

Francine’s journey with Cascadia Skincare began more than a decade ago as she decided to move on from her career in the beauty industry as an aesthetician. Her career had been a vehicle to travel our globe while working with some of our worlds most highly recognized, luxury beauty brands. The downside, these brands happen to be the most detrimental to our health, our environment, and our furry friends. Coming back from her yoga trainings at an Ayurvedic centre in Southern India transformed her perspective of health, well-being, and lifestyle. It was clear to her from that point onward: What you expose yourself to becomes a part of your whole, whether it be the environment you live in, the food you ingest, or the beauty products you apply on your skin.

Joel Morassutti who was born on a small farm and vineyard in the South of France, observed his mère and grand-mère making soap the old fashioned way. The family tradition of an at-home apothecary goes back many generations. On the farm and vineyard, as each season arrived, the botanicals would be harvested and transformed into self-nourishing, healing preparations such as soaps, remedies, infusions, and teas. This tradition made its way to the Cascadia region as Joel’s family immigrated in the early 1960s and sometime after Joel, with his wife Maureen, birthed Cascadia Skincare on the lush, beautiful land of British Columbia, Canada.


The family’s apothecary has been providing clean, plant-based soaps and skincare remedies in North America and beyond for more than 30 years. Francine took the reins almost a decade ago and she is proud to continue this Southern French lineage of the Morassutti family by continuing to formulate and create skincare remedies with only the purest quality, sustainable ingredients our Mother Earth has to offer.

We come from the earth,
we return to the earth,
and in between we garden.
~Alfred Austin